Do you know who your customers are? What they like? How they think and what motivates them? Do you understand the needs and attitudes that drive their behavior?
Vantage Point’s exclusive Segmentation process reveals factors that motivate your audience to make purchase decisions, allowing you to reach them with ease and efficiency.
Traditional segmentation typically looks at only a single dimension of interest – which is not defined clearly enough to uncover predictive information about consumers. By contrast, Vantage Point Segmentation is designed to fully reflect the complexity of consumer decision making by utilizing a comprehensive, multi-dimensional approach to reveal three key factors that drive consumer purchase and usage decisions: needs, attitudes, and behaviors.
What is Segmentation ?
Segmentation is a marketing methodology that allows you to identify customers with similar characteristics and needs (segments) and then create targeted marketing strategies to reach those groups.
Precisely executed, segmentation allows you to focus your offers and marketing communications to dramatically increase the probability of turning potential customers into loyal customers .
Who We Are
Z to A Marketing is a premiere marketing and services firm in the e-commerce, online marketing industry, and traditional direct response marketing space.