[vc_row][vc_column][vc_single_image image=”283″ img_size=”1200×300″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n

Approach<\/span><\/h3>\n
Vantage Point Segmentation provides more than just raw data or demographic information. The key to Vantage Point Segmentation is that it is predictive of revenue-driving behaviors, even before the behavior occurs. Furthermore, common needs across all Vantage Point segments identify \u201cprice-of-entry\u201d\/baseline requirements for customer satisfaction.\u00a0<\/span>The Vantage Point Segmentation approach is grounded in 5 principles that lead to success:<\/p>\n<\/div>\n<\/div>\n
\n
\n
Highly differentiated:\u00a0 \u00a0<\/span>Segments must be highly differentiated from one another across a common set of variables.<\/h4>\n
Homogeneous:<\/span>\u00a0<\/span> \u00a0Within each segment, a homogeneous set of beliefs logically defines the segment and is tightly linked to behaviors.<\/h4>\n
Identifiable:<\/span>\u00a0 A subset of variables must accurately and efficiently classify each consumer into the correct segment.<\/h4>\n
Clearly Defined:<\/span> Each target segment\u2019s underlying belief structure must be convertible into a compelling marketing strategy and set of tactics.<\/h4>\n
Stable:<\/span> The segments are formed discretely by a stable set of variables so that each time a similar population is scored; there is no material change to segment incidences.<\/h4>\n<\/div>\n<\/div>\n
[\/vc_column_text][vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Vantage Point Segmentation Execution:<\/h3>\n
[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″][vc_single_image image=”200″ alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n
\n
A study is conducted via a detailed online survey that probes customers\/prospects and their needs, attitudes and behaviors.<\/li>\n
The study is executed against both customers and prospects (if appropriate).<\/li>\n
Each respondent is led to an online survey tool and participates in the survey.<\/li>\n
The entire survey process is fielded and closed within two weeks.<\/li>\n
Respondents are offered notable incentives to complete the survey such as gift certificates.<\/li>\n<\/ul>\n
[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
[vc_row][vc_column][vc_single_image image=”283″ img_size=”1200×300″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Approach Vantage Point Segmentation provides more than just raw data or demographic information. The key to Vantage Point Segmentation is that it is predictive of revenue-driving behaviors, even before the behavior occurs. Furthermore, common needs across all Vantage Point segments identify \u201cprice-of-entry\u201d\/baseline requirements for customer satisfaction.\u00a0The Vantage Point Segmentation approach is grounded […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"class_list":["post-24","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.vantagepointsegmentation.com\/index.php?rest_route=\/wp\/v2\/pages\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vantagepointsegmentation.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.vantagepointsegmentation.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.vantagepointsegmentation.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vantagepointsegmentation.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24"}],"version-history":[{"count":22,"href":"https:\/\/www.vantagepointsegmentation.com\/index.php?rest_route=\/wp\/v2\/pages\/24\/revisions"}],"predecessor-version":[{"id":423,"href":"https:\/\/www.vantagepointsegmentation.com\/index.php?rest_route=\/wp\/v2\/pages\/24\/revisions\/423"}],"wp:attachment":[{"href":"https:\/\/www.vantagepointsegmentation.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}