Vantage Point Segmentation Execution:
- A study is conducted via a detailed online survey that probes customers/prospects and their needs, attitudes and behaviors.
- The study is executed against both customers and prospects (if appropriate).
- Each respondent is led to an online survey tool and participates in the survey.
- The entire survey process is fielded and closed within two weeks.
- Respondents are offered notable incentives to complete the survey such as gift certificates.